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Blog - Page 27 of 32 - Eclipse Corporation
Breathe New Life into Your Statements

Breathe New Life into Your Statements

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The time has come for marketers to reevaluate the marketing value of routine customer correspondence. Despite astonishing advances in technology, many organizations continue to issue thousands and thousands of pages

Power-Up the Promotional Power of Customer Statements

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For years, customer statements have been overlooked as a back-office burden. However,  today’s organizations are recognizing that routine customer correspondence offers a unique opportunity to connect with customers in new and

What is the State of your Statements? 

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Customer account statements are not often thought of as important tools for marketing, but they should be. Companies issue thousands of statements every month, and each one is a trusted

Four Powerful Tips to Keep Customers Forever

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The idea of a “Forever Customer” is one that is getting a lot of attention these days, and for good reason. A repeat customer spends 67% more than a new

Are Your Customers Loyal to your Brand?

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Companies spend millions to attract new customers. After all, every company must continually gain new customers and expand market share. But gaining new customers is only part of the equation

Make More from Your Best Customers

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Much of the marketing focus these days is on acquiring new customers.  Every business must acquire new customers in order to survive. But did you know that it costs six

Overcome the Chatter of Competing Messages

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It’s no secret that we live in a media-saturated world. Between television, radio, the Internet and social media, experts tell us that we’re hit with more than 5,000 marketing messages each

Customer Loyalty Pays 

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Did you know that the probability of selling to an existing customer is somewhere between 60 to 70 percent, whereas the probability of selling to a new prospect is only about five percent?  Indeed,

Welcome to the Next Generation of Document Generation

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Pick any important business process and you can bet that the workflow depends on documents. No matter what market or industry, enterprise operations depend on efficient and effective document generation.

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