Center on Customer Communications
The days of impersonal, mass-produced form letters and bulk-mail are over. Boring, static and old-school correspondence no longer meet the needs of today’s customers. To remain competitive, enterprises must deliver
Time to Join the Next Generation of Document Generation
Pick any important business process and you can bet that the workflow depends on documents. Indeed, no matter what market or industry, enterprise operations depend on efficient and effective document
Transactional Marketing Made Simple
It’s trade show time again, and we often hear concepts like “Transpromo” and “Transactional” and “Relationship Marketing.” These buzz words all seem mysterious and out of reach. We prefer to
Make the Most of Each Customer “Experience”
Marketing is full of concepts and acronyms. Notions like “Transpromo,” “Relationship Management,” and “Customer Experience,” all attempt to provide clear direction, while often clouding the landscape instead. We prefer this
Common Correspondence and Customer Experience
“Customer Experience” is the new buzz-word these days…and for good reason. In a world where everyone is connected 24/7 to information, and each other, one disgruntled customer can quickly spread
Selling to Your Best Customers….the Ones You Already Have
Much of the focus in marketing these days centers on the act of acquiring new customers. Certainly, any business must continually capture new customers in order to sustain growth and survive.
We’re Starting Off 2016 with a Bang!
It’s looking like 2016 is going to be a great year for us. We’re proud to announce that more than 1,500 JetForm Central installs were replaced with DocOrigin Software in
Make Communicating with Customers Routine
We are all bombarded with content. Experts tell us that we’re hit with more than 5,000 marketing messages each and every day. Between television, radio, the web, social media, and more,
Your Existing Customers Are Your Best Customers
Ways to make more from the relationship Did you know that your best customers are your existing customers? Experts tell us that it costs six to seven times more to